Odense Kommune Awards DKK 22.9 Million Health Scheme Framework Contract

Odense Kommune has awarded a DKK 22.9 million framework contract for a comprehensive employee health scheme covering approximately 14,500 salaried employees. The contract includes physiotherapy, massage, chiropractic, training, ergonomic guidance, and health checks. PrimaCare A/S has been appointed as the sole supplier for this eight-year framework.

Introduction

Odense Kommune, together with its associated municipal companies Hans Christian Andersen Airport P/S and Beredskab Fyn I/S, has conducted an open procedure for the procurement of a health scheme (sundhedsordning) for all salaried employees.

The health scheme is designed to prevent and treat work-related ailments and injuries, promote employee wellbeing, and reduce absenteeism. The contract covers a wide range of services including treatment (physiotherapy, massage, reflexology, chiropractic), group training, ergonomic guidance, weight loss programmes, and health checks.

With approximately 14,500 salaried employees across diverse roles—from elderly care and schools to administration, cleaning, and specialist work—the scheme must accommodate varied daily work routines and physical demands.

Why This Contract Matters

This contract represents a significant investment in employee health and wellbeing for one of Denmark's largest municipalities.

This contract matters because it:

• Large-scale impact: Covers approximately 14,500 salaried employees
• Significant value: DKK 22.9 million awarded (up to DKK 35 million maximum)
• Long-term commitment: Eight-year duration (2027–2034)
• Comprehensive scope: Multiple health services under one framework
• Preventive focus: Emphasises prevention of work-related ailments
• Multi-site coverage: Services in Odense, Aabenraa, and Esbjerg
• Light regime: Procurement under EU light regime (Danish Procurement Act §§ 186-189)

Contract Timeline

• Previous notice: 269706-2026
• Winner chosen: 19 June 2026
• Contract concluded: 3 August 2026
• Contract start date: 1 January 2027
• Contract end date: 31 December 2034
• Duration: 8 years
• Notice published: 21 August 2026 (OJ S 161/2026)

Contract Overview

Odense Kommune conducted an open procedure under the Danish Procurement Act (udbudsloven) sections 186-189. The procurement is a light regime contract under EU Directive 2014/24/EU.

Key features include:

• Single lot: One framework agreement covering all services
• Total award value: DKK 22,900,000
• Maximum framework value: DKK 35,000,000
• Duration: 8 years (1 January 2027 – 31 December 2034)
• No renewals: Maximum renewals: 0
• Framework type: Without reopening of competition
• Evaluation: Price (50%) and Quality (50%)
• Winner: PrimaCare A/S

Key Contract Details

Detail	Information
Contracting authorities	Odense Kommune, HANS CHRISTIAN ANDERSEN AIRPORT P/S, Beredskab Fyn I/S
Contract title	Udbud af sundhedsordning til Odense Kommune og de tilknyttede kommunale selskaber
Main CPV	85142100 Physiotherapy services
Additional CPVs	85170000 (Acupuncture/chiropractor), 98336000 (Training/aerobic), 85172000 (Chiropractor)
Procedure type	Open procedure (light regime)
Legal basis	EU Directive 2014/24/EU; Danish Procurement Act §§ 186-189
Awarded value (DKK)	22,900,000.00
Maximum framework value (DKK)	35,000,000.00
Number of lots	1
Contract duration	8 years (1 January 2027 – 31 December 2034)
Renewals	0
EU funding	None
Evaluation criteria	Price (50%), Quality (50%)
Location	Odense, with services also in Aabenraa and Esbjerg
Employees covered	Approximately 14,500 salaried employees
Subcontracting	No subcontracting declared

Services Covered

The health scheme includes the following services:

• Behandling (Treatment): Physiotherapy, massage, reflexology (zoneterapi), chiropractic
• Holdtræning: Group training sessions
• Ergonomisk vejledning: Ergonomic guidance and advice
• Vægttabshold: Weight loss programmes
• Sundhedstjek: Health checks and screenings

Health Scheme Objectives

The health scheme is designed to achieve the following objectives:

• Increase employee health and wellbeing
• Develop competence and awareness of personal health and wellbeing
• Strengthen workplace health and attendance culture
• Prevent and minimise absenteeism
• Enable rapid intervention for work-related ailments
• Prevent and minimise musculoskeletal disorders
• Support Odense Kommune's image as a modern workplace that cares about employee health
• Retain employees within Odense Kommune

About the Contracting Authorities

Odense Kommune is the local authority for Odense, Denmark's third-largest city. It employs approximately 14,500 salaried workers across diverse sectors including elderly care, schools, leisure, administration, cleaning, and specialist roles.

HANS CHRISTIAN ANDERSEN AIRPORT P/S is a public-law body controlled by the local authority, operating Odense's regional airport.

Beredskab Fyn I/S is a public-law body controlled by the local authority, providing emergency services for the Funen region.

About the Winning Supplier

PrimaCare A/S is a medium-sized Danish company based in Herlev, on the outskirts of Copenhagen. The company specialises in employee health schemes and occupational health services. This contract marks a significant expansion of their operations to Funen and the Odense region.

• Size: Medium-sized enterprise
• Headquarters: Hørkær 12 B, Herlev, Denmark
• Registration number: 36980397
• No subcontracting declared

Evaluation Criteria

The contract was awarded based on two main criteria, each weighted at 50%:

Price (50%)

The price criterion evaluates the total annual cost using a linear scoring model from 0-10 points:

• Lowest price receives 10 points
• If the highest price is ≤30% above the lowest, 0 points are given at 30% above
• If the highest price is 30-50% above the lowest, 0 points are given at the highest price
• If the highest price is ≥50% above the lowest, 0 points are given at 50% above
• Bids exceeding 50% above the lowest receive 0 points

Quality (50%)

The quality criterion consists of two competition parameters:

• KP1 – Løsningsbeskrivelse (Solution description) – 80% weighting: Detailed description of the proposed solution, methods, tools, processes, treatment team, quality assurance, cooperation, continuity, and continuous improvement. Maximum 60,000 characters including spaces.
• KP2 – Portal/bookingsystem – 20% weighting: Trial login to the booking system with explanations and screenshots, evaluated on user-friendliness and mobile/app accessibility.

Procurement Analysis

• Procedure: Open procedure under the light regime (Danish Procurement Act §§ 186-189). The contracting authority reserves the right to initiate negotiations if the initial bids do not result in a framework agreement.
• Competition: Three tenders received, all submitted electronically.
• SME participation: No bids from micro, small, or medium-sized enterprises were received.
• International participation: No bids from outside the European Economic Area or from other EEA countries.
• No subcontracting: The winner, PrimaCare A/S, declared no subcontracting.
• No complaints: Zero complainants were recorded.
• Framework agreement: Without reopening of competition.

Additional Procurement Facts

• The contract is covered by the Government Procurement Agreement (GPA).
• No EU funds were used for this procurement.
• No dynamic purchasing system was used.
• No framework renewal options (maximum renewals: 0).
• Services must also be available in Aabenraa and Esbjerg, where Odense Kommune has employees.
• Exclusion grounds apply under Danish Procurement Act §§ 134a-137, with self-declaration required.
• Review body: Klagenævnet for Udbud (The Danish Complaints Board for Procurement).
• Mediation organisation: Odense Kommune.

Market & Industry Perspective

The Danish market for occupational health services is competitive, with a mix of national providers and regional specialists. Municipalities increasingly invest in employee health schemes to reduce absenteeism, retain staff, and promote workplace wellbeing.

Key trends in this market include:

• Preventive focus: Growing emphasis on preventing work-related ailments
• Digitalisation: Online booking systems and mobile access are becoming standard
• Holistic approaches: Combining physical treatment with ergonomic guidance
• Data-driven: Measuring effectiveness and employee satisfaction
• Long-term contracts: Municipalities favour long-term partnerships (8+ years)

Economic Significance

At DKK 22.9 million (up to DKK 35 million maximum), this contract represents a significant commitment to employee health and wellbeing. The contract will:

• Support employee health: Provide preventive and treatment services to ~14,500 employees
• Reduce absenteeism: Address work-related ailments promptly
• Improve workplace culture: Strengthen health and attendance culture
• Enhance employer brand: Position Odense Kommune as a modern employer
• Support retention: Help retain employees through health-focused initiatives

Future Procurement Opportunities

With this framework now in place until 2034, future opportunities in the municipal health services sector include:

• Supplementary services: Additional health-related services not covered by this framework
• Other municipalities: Similar health scheme tenders from other Danish municipalities
• Occupational health: Broader occupational health and safety contracts
• Wellness programmes: Corporate wellness and mental health initiatives

Opportunities for Suppliers

While this contract is awarded, opportunities remain for health service providers:

• Subcontracting: PrimaCare may seek subcontractors for specific services or locations
• Other municipalities: Similar health schemes in other Danish local authorities
• Private sector: Corporate employee health schemes
• Specialist services: Specific treatments or modalities not covered

What Businesses Should Watch

• Odense Kommune's future procurement notices for additional health services
• Other Danish municipalities' health scheme tenders
• Changes to Danish occupational health regulations
• Digital health and booking platform developments
• Preventive health and ergonomic service trends

DenmarkTenders Procurement Intelligence

This health scheme framework is a notable example of a large-scale municipal employee wellbeing procurement. Several features stand out:

• Scale: DKK 22.9 million covering ~14,500 employees
• Duration: 8-year framework provides long-term stability
• Quality focus: 50% weighting on detailed solution description
• Digital emphasis: Evaluation of booking system and mobile accessibility
• Geographic reach: Services across Odense, Aabenraa, and Esbjerg
• Light regime: Streamlined procurement under EU light regime

For suppliers, this procurement highlights the importance of:

• Comprehensive solutions: Detailed service descriptions with clear processes
• Digital capability: User-friendly booking systems and mobile access
• Quality assurance: Demonstrating treatment quality and continuity
• Geographic coverage: Ability to serve multiple locations
• Competitive pricing: Price accounts for 50% of evaluation

Supplier Takeaways

• Develop comprehensive, detailed solution descriptions for health schemes
• Invest in user-friendly booking systems with mobile/app access
• Demonstrate quality assurance and treatment continuity processes
• Offer competitive pricing in the light regime context
• Consider geographic coverage across multiple locations
• Monitor Danish municipalities for similar health scheme tenders

Key Takeaways

• Odense Kommune awarded a DKK 22.9 million health scheme framework to PrimaCare A/S
• Single lot covering ~14,500 employees across multiple sites
• Services: Physiotherapy, massage, chiropractic, training, ergonomic guidance, weight loss, health checks
• Duration: 8 years (1 January 2027 – 31 December 2034)
• Evaluation: Price (50%) and Quality (50%)
• Three tenders received, all from Danish bidders
• No subcontracting declared
• Zero complaints received

Conclusion

This health scheme framework represents a significant commitment by Odense Kommune to the health and wellbeing of its approximately 14,500 salaried employees. By awarding an 8-year framework to PrimaCare A/S, the municipality ensures long-term stability and continuity in occupational health services.

The 50% weighting on quality—including detailed solution descriptions and digital booking capabilities—reflects the importance of service quality and user experience in modern employee health schemes. The absence of SME participation in this tender highlights the scale and complexity of the contract, which may favour larger, established providers.

As Danish municipalities continue to invest in employee health and wellbeing, similar opportunities will arise for providers with strong service capabilities, digital platforms, and competitive pricing.

Frequently Asked Questions

Q: What is Odense Kommune?

Ans: The local authority for Odense, Denmark's third-largest city, employing approximately 14,500 salaried workers.

Q: What is the value of the contract?

Ans: DKK 22,900,000 awarded, with a maximum framework value of DKK 35,000,000.

Q: Who is the winner?

Ans: PrimaCare A/S, a medium-sized Danish company based in Herlev.

Q: What services are covered?

Ans: Physiotherapy, massage, reflexology, chiropractic, group training, ergonomic guidance, weight loss programmes, and health checks.

Q: What were the evaluation criteria?

Ans: Price (50%) and Quality (50%).

Q: How long is the contract?

Ans: 8 years, from 1 January 2027 to 31 December 2034.

Q: How many tenders were received?

Ans: Three tenders were received, all submitted electronically.

Q: Is this contract funded by the EU?

Ans: No, the procurement is not financed with EU funds.

Source: EU Official Journal, Contract Award Notice 578750-2026, OJ S 161/2026, published 21 August 2026.